With over a decade in business, I’ve built my career leading marketing strategy, creative projects, sales, people management, and leadership. I’ve had the privilege of working across a wide range of industries—helping businesses not only get seen, but stand out.

Most notably, I spent several years as Chief People & Customer Officer at a leading Sydney marketing agency. During that time, I helped scale the business from a team of four into a full-service agency with 25 full-time staff. I worked side-by-side with the founder to expand services, optimise operations, and build a high-performing team—all while spearheading marketing strategies that drove real growth.

But here’s the thing—I don’t follow the rulebook. My approach is non-traditional: I like to test the limits, do things differently, and create strategies that not only work but turn heads. I’m direct, I cut through the fluff, and I bring a no-BS perspective that makes me an asset on your team.

I also believe business is a team sport. That’s why I line up with the best people in the industry—the ones who are just as hungry and passionate about getting things done as I am. Together, we build strategies and campaigns that actually deliver.

My passion for business and lifestyle eventually led me to the Gold Coast, where I now partner with entrepreneurs and business owners to refine their strategy, implement scalable systems, and break through the mindset barriers that hold them back.

For me, the way you do one thing is the way you do everything. That mindset fuels how I show up in business, in lifestyle, and even on the bodybuilding stage—where I proudly placed third in my first ever competition.

Oh, and I also host a podcast— The BETTER Standard Podcast - created for the aspirational and entrepreneurial, where we dive into all things business, strategy, and mindset. I bring on guests from all walks of life to share their stories and lessons, and of course, I share a fair bit of my own along the way. Find me on Spotify and Youtube.

If you’re ready for strategy that challenges the status quo and actually moves the needle—let’s make it happen.