Do Better.
Be Better.
One-on-one support for social media agency owners who know what they want to build, and are tired of guessing at the structure.
Been there.
Built it.
Seven years in marketing. Four of them at a Sydney agency I helped grow from 3 people to 30, where I watched revenue triple and margin disappear. So when I started Better Collective 18 months ago, I built it the opposite way: lean on purpose, two staff plus contractors, clients across the Gold Coast and Sydney, and a bottom line that actually exists.
Having mentors along the way is the exact reason I skipped so much guess work. This is me doing that for you. Not a course, not a curriculum. Me, in your corner, working on whatever your agency needs next.
What we work on
Whatever's actually in front of you. But here's where agency owners usually need me most:
Packaging your services
Turning what you do into tiers people can actually buy. Clear inclusions, clearer exclusions.
Pricing + margin
What to charge, how to raise it, and how to protect a 30 to 40% bottom line instead of a busy one.
The team model
Contractors vs employees, project rates vs hourly, and adding capacity without the overhead.
Delivery systems
Briefs, scripting, editing, approvals. The stuff that lets you take on client six without losing client one.
Sales + proposals
Proposals, setup fees, deposits and contracts structured so people sign and pay on the spot.
Getting clients
Niching, using your own content as the lead engine, and what actually converts in the DMs.
Knowing when NOT to hire
The most useful thing I learned watching an agency go from 3 to 30.
The hard stuff
Firing a client, offboarding properly, and what to do when the work slips.
Three ways in
No lock-ins, no 12-month programs. Start where it makes sense and move when you're ready.
The Power Hour
- Pre-call questionnaire, so we skip the background
- I review your business + socials before we speak
- Recorded, so you're not scribbling notes
- Written action summary within 48 hours
- Comes off a pack if you book one within 14 days
The Agency Pack
- Buy your calls upfront, book them when you need them
- Two in one week when things are on fire, then nothing for a month. That's the point.
- Every call recorded + written action summary
- I review your docs between calls: proposals, rate cards, contracts
- Split into two payments on the 6-pack
The Mentorship
- 2 x 60-minute calls per month, fortnightly
- WhatsApp access between calls
- Ongoing document + pricing review
- Written direction after every call
- Quarterly reset: where you are, what the next 90 days look like
Add on: The Agency Blueprint
Your full service menu written out for you. Tiers, inclusions, rate card with pricing rationale, delivery process mapped end to end, and a 90-day priority plan. Built after your first call, delivered within two weeks.
All prices in AUD. Australian businesses add GST. International clients (hi, New Zealand 👋) pay no GST — consulting exported from Australia is GST-free, so the price you see is the price you pay.
Skip the guess work I didn't get to.
Not sure which one?
DM me on Instagram and tell me where your agency's at. I'll tell you where I'd start. If a Power Hour's the answer, that's where we'll begin.
DM @abbieemay